Blog
Practical guidance on intake, Google Local Services Ads, staffing, and operations, written for law firm owners, not marketers.
Reviews aren't just social proof for a law firm's Local Services Ads listing. They're a direct ranking input, and most firms manage them far too passively.
Read the articleThere's no single right budget for Local Services Ads. Here's what actually drives the number, and why fixing intake usually matters more than raising it.
Read the articleEstate planning and probate leads convert on a completely different timeline and emotional register than personal injury. Treating them the same way costs firms cases.
Read the articleWorkers' comp callers are often scared of their own employer before they've even described the injury. Here's what an intake process actually needs to ask, and why.
Read the articleImmigration intake isn't won by answering more calls. It's won by capturing the right documentation fast enough to matter against a deadline the caller may not even know exists.
Read the articleFamily law intake runs on a different clock and a different kind of trust than personal injury. Here's what actually needs to change in how the call gets handled.
Read the articleGoogle's documentation says missed calls may negatively affect your responsiveness, and that your average response time can be displayed inside your ad. Answering the phone is not just service. It is placement.
Read the articleEvery field a law firm intake form needs, the ones that quietly kill conversions, and the ethics requirements most templates leave out.
Read the articleA realistic look at AI and automation in law firm intake: which tasks genuinely automate, which fail, and the ethics questions to settle before you deploy.
Read the articleThe legal intake specialist role explained: daily responsibilities, the skills that predict success, what the job pays, and how to hire well.
Read the articleScale. Streamline. Succeed.
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