Legal Intake: The Complete Guide for Law Firms
What legal intake is, where firms lose signed cases inside it, and how to build a process that holds up under growth.
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Legal intake and law firm operations, explained.
Practical guidance on intake, Google Local Services Ads, staffing, and operations, written for law firm owners, not marketers.
Answer Engine Optimization for Law Firms: Showing Up When Clients Ask AI Instead of Google
Prospective clients are increasingly asking ChatGPT, Perplexity, and Google's AI Overviews for a lawyer recommendation before they ever type into a search box. Here's what that means for your firm's visibility.
Read the articleROAS Per Lead: The Marketing Metric Most Law Firms Never Actually Calculate
A single "cost per lead" number hides more than it reveals. Here's why tracking return on ad spend down to the individual lead, and the individual practice area, changes where you put your next marketing dollar.
Read the articleAnswer Rate Is a Google Ranking Factor: What Your Firm’s Phone Habits Are Costing You
Google's Local Services Ads platform tracks your answer rate and uses it to rank you. Most firm owners have no idea what their real answer rate is, or that a bad month follows them for three.
Read the articleHow Google Actually Rates Your Local Services Ads, and Why Daily Beats Weekly
Google expects Local Services Ads leads to be rated regularly. Most firms rate weekly, if that. Here's why rating daily, close to the moment a lead is charged, changes your ranking and your cost per lead.
Read the articlePersonal Injury Leads, Workers’ Comp Leads, Car Accident Leads: What Actually Determines Whether One Converts
Firms searching for personal injury leads, workers' comp leads, or car accident leads are usually trying to solve a growth problem by looking at volume. In most firms we see, volume was never the actual problem.
Read the articleMass Tort Intake: Why It Breaks a Law Firm’s Standard Intake Process
Mass tort campaigns generate lead volume most firms' everyday intake process was never built to handle. Here's what actually breaks under that volume, and what a real mass tort intake operation needs to look like instead.
Read the articleClio, Lawmatics, PracticePanther, MyCase, Filevine, or CasePeer: Which Legal CRM Fits Your Firm?
Clio, Lawmatics, PracticePanther, MyCase, Filevine, and CasePeer all promise to fix intake and case management. Here's what we've actually seen work, firm by firm, running staffing and technology across all of them.
Read the articleLive Transfer vs. the Callback: The Single Lever That Moves Your Closing Ratio
Live transfer connects a qualified caller to an intake advisor in the same call, while they're still engaged. Here's why that one change moves closing ratios more than almost anything else a firm can do.
Read the articleCall Tracking for Law Firms: From the Click to the Signed Matter
Legal is a call-first business, but most conversion tracking was designed for shopping carts. A sixty-second call is not a qualified lead, and treating it as one teaches your bidding system to buy talkers.
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