Automation Built for Law Firms
Product one
Google Business Profile auto review responder
Every review answered, promptly, in your firm’s voice, with no two responses reading the same.
The problem it solves
Reviews arrive at awkward times and answering them properly takes a surprising amount of thought. A five-star review deserves more than “Thank you!” A one-star review from a disappointed former client needs care, and needs to say nothing that touches on confidentiality. So responses get postponed, then batched, then skipped.
Meanwhile, review volume, recency and how a business responds all feed how your listing performs. Google lists your rating, your number of reviews and your average response time among the profile quality factors used to rank Local Services ads, and it recommends replying to reviews on your Business Profile. A wall of unanswered reviews is also visible to every prospective client who looks you up.
What it does
- Monitors every review across every one of your Google Business Profile locations
- Writes a response in your firm’s tone, tuned to the rating and to what the reviewer actually said
- Varies the language every time, so a visitor scrolling your listing never sees the same sentence twice
- Posts promptly rather than whenever someone remembers
- Holds anything sensitive for a human to read before it goes out
- Reports on review volume, rating movement and response coverage
Why “no two responses are the same” matters
Templated responses are obvious. Four identical thank-yous in a row tells a prospective client that nobody is really reading, which undermines the very reviews they are attached to. It also reads as automation, which is precisely the impression a law firm does not want to give someone deciding whether to trust it.
Our responder writes to the specific review: what the person mentioned, which office they visited, what kind of matter it sounds like, and how warm the review was. The result reads like somebody at your firm sat down and replied, because in substance that is what happened.
Where the human stays in the loop
Negative reviews, anything alleging a specific failing, anything mentioning a matter, and anything that could touch confidentiality are held for review by our team before posting, under rules we agree with your firm.
Confidentiality is the reason this cannot be fully unsupervised. A response that confirms someone was a client, or engages with the substance of their complaint, can disclose something your firm is obliged to protect. That judgement stays with people.
What it costs
Pricing is based on how many Google Business Profile locations need the service. A single-office firm and a firm running eleven locations are doing very different amounts of work, and we price accordingly rather than charging a flat fee that penalises one and undercharges the other.
Product two
Local Services Ads auto grader
Every lead graded, qualified and rated, automatically, every day, from the actual call evidence.
Why rating leads is paramount
Google asks you to rate the leads it sends, and its own documentation says it will “do our best to send you more of the leads that you want and fewer of those you don’t want”. That is an explicit offer to shape what arrives in your account, and it costs nothing but the time to do it.
It also affects money directly. Poor-quality leads can be credited back, and consistent, evidence-based feedback is what supports that. Note that Google excludes “job type not serviced” and “geo not serviced” leads from automatic credits, which happen to be the two most common bad-lead types a law firm receives, so those have to be disputed by hand. Firms that never rate are paying for leads they should not be paying for, and training the matching system on silence at the same time.
Almost no firm does it, because at any real volume it is genuinely tedious. That is exactly the kind of work that should be automated and supervised rather than skipped.
What it does
- Pulls every lead and its call recording or message thread automatically
- Transcribes the conversation and grades it against your firm’s own qualification rubric
- Determines whether the lead was in your service area, in a practice area you handle, a duplicate, a solicitation, spam, or a genuine prospective client
- Submits the rating with the correct reason code, consistently, every day
- Flags the leads that should be disputed rather than simply rated, with the evidence attached
- Tracks what has already been submitted, so nothing is rated twice
- Reports the mix: how many leads were genuinely qualified, and what the rest were
Graded on evidence, not guesswork
Rating from memory at the end of the week is guessing. The grader works from what was actually said on the call, which is the same standard we would apply if a credit were being challenged.
The rubric is yours. We build it with your attorneys so that “qualified” means what your firm means by it, then apply it identically to every lead, every day. Consistency is what turns a pile of ratings into something the matching system can actually learn from.
Managed, not just installed
This is not software we hand over with a login. Our team reviews the grader’s output, handles the edge cases it flags, files the disputes, and reconciles credits against your invoice.
We built it because we needed it. Clearing a single ninety-day backlog across a portfolio of accounts came to several hundred individual ratings in one pass, which is not something a person completes between phone calls.
What it costs
Pricing depends on the size of your firm and on how many Local Services leads you receive, because both drive how much work the service actually involves. A firm taking thirty leads a month and a firm taking six hundred are not buying the same thing.
Where we automate, and where we refuse to
We are unusual in this market in that we will not put automation on a live call. Callers to a law firm are frequently having the worst week of their lives, and they get a trained human being, every time. That position is set out in full on our live agents page.
What we do automate is the repetitive, high-volume, judgement-light work that otherwise does not get done at all: pulling records, transcribing, grading against a written standard, drafting, tracking what has already been submitted, and reporting. Then a person checks the output and owns the exceptions.
The test we apply is simple. If the work requires someone to hear how another human being is feeling, it stays human. If it requires doing the same careful thing four hundred times without getting bored, it gets automated and supervised.
Talk to us about both products
Where this comes from
- How Local Services leads work, including what Google does with your ratings
- Automated lead credits, and the lead types excluded from them
- How Local Services ads are ranked, including profile quality and reviews
- Replying to Google Business Profile reviews
Ask us to walk you through both, on your own numbers.
Tell us your location count and your Local Services lead volume, and we will come back with pricing and a worked example on your own data.