Practice Areas We Support
The practice areas we work in most
This list is where most of our volume sits. It is not a limit. Scroll to the bottom if your practice is not here, because the answer is still yes.
Personal injury
Speed decides these matters more than any other area. Callers are often in pain, sometimes still at the scene, and frequently ringing three firms in ten minutes. Our specialists capture the incident details, treatment status, insurance position and prior representation on the first call, so your team receives a workable file rather than a name.
Family law
Divorce, custody, support, protective orders. These callers are emotional and frequently calling in the evening, from a car, while someone else is in the house. The conversation needs patience before it needs questions, and it needs a specialist who can tell the difference between a contested matter worth pursuing and a person who wants to vent about their spouse.
Criminal defence
Arrests do not happen during office hours, and the family calling at two in the morning is calling whoever answers. We cover those hours with live people, capture the charge, jurisdiction, custody status and court date, and escalate genuinely urgent matters to your on-call process immediately.
Estate planning
Long consideration cycles, high referral value, and a huge spread between a simple will and a full trust package. Qualification here is about scope and urgency rather than drama, and measurement has to survive the weeks between first enquiry and signature.
Probate and estate administration
Callers are usually recently bereaved and rarely know what they are asking for. They need someone unhurried who can work out whether there is a will, who the personal representative is, what the estate contains and whether anyone is disputing it, without making a grieving person feel processed.
Bankruptcy and debt relief
People in financial distress are embarrassed, often calling during a work break, and highly sensitive to being judged. Qualification covers chapter fit, income, assets and timing pressure such as a foreclosure or garnishment date. Advertising in this area carries specific platform restrictions that we configure deliberately.
Immigration
High volume, high anxiety, frequently bilingual, and heavily dependent on precise status and deadline facts. Our Spanish-speaking specialists handle the entire conversation rather than transferring, and qualification focuses on case type, current status, filing deadlines and prior representation.
Employment and labour
Wrongful termination, discrimination, harassment, wage claims. Callers are often still employed and cannot speak freely, which shapes both when they call and how the conversation has to run. Deadlines and agency filing windows are central qualification facts.
Business and corporate
Formation, contracts, disputes, transactions. These callers are usually the decision maker, value their time highly, and judge your firm on how competent the first conversation feels. The bar for the person answering is correspondingly higher.
Real estate
Closings, disputes, landlord and tenant, title and zoning. Deadline driven, frequently document heavy, and often coming through referral partners whose experience of your intake determines whether they refer again.
Workers’ compensation
Injured workers, often mid-claim, often already dealing with an insurer and an employer. Qualification covers injury, reporting, employer, treatment and where the claim currently stands, and the caller usually needs to be told what happens next before they will engage.
Medical malpractice and mass tort
Long, detailed first conversations, strict statute considerations, and heavy screening before a matter is worth an attorney’s time. This is where a rubric-driven intake team earns its cost, by handling volume without letting a viable case slip through.
Social Security and disability
High enquiry volume, high proportion of unqualified callers, and a caller group that often needs more patience and repetition than any other. Efficient, kind screening is the entire game.
Civil litigation and consumer protection
Broad, varied, and dependent on early facts to determine whether a matter is worth pursuing at all. Criteria are built with your attorneys so the screening reflects what your firm will actually take on.
Not on the list
If your firm practises it, we can support it.
Tax controversy, municipal and traffic, education law, entertainment, appellate work, elder law, guardianship, veterans’ benefits, construction, insurance defence, intellectual property, agricultural law, tribal law, and the specialisms that never appear on a marketing company’s dropdown.
Nothing about our method is practice-area specific in a way that limits us. What we do is sit down with your attorneys, work out what makes an enquiry worth your time in that area, write it down, train to it, and measure against it. That process works the same whether the matter is a rear-end collision or a water rights dispute.
What we will not do is pretend a niche practice can run on a generic script. If your area needs unusual qualification, it gets unusual qualification.
What we build for each practice area
- A written qualification standard agreed with your attorneys
- A call flow that fits how those callers actually behave
- The facts to capture, so your team starts on the matter rather than the intake
- Escalation rules for genuinely urgent matters
- A case value model, because areas differ by an order of magnitude
- Advertising configuration appropriate to that area, including the audience restrictions that apply to some areas and not others
- Reporting split by area, so you can see which parts of the firm are actually carrying it
Why practice area matters more than most firms expect
Three things break when intake and advertising are run generically across a mixed practice.
Qualification collapses to the lowest common denominator. A script written to cover eight practice areas asks shallow questions in all of them. The result is a lead record that tells your attorney the caller’s name, phone number and roughly what they said, which is not a file, it is a note.
Value gets averaged. When every matter counts the same, advertising optimises toward whichever enquiry is cheapest to generate. In a mixed practice that is reliably the lowest value work in the firm. Volume rises, revenue does not, and everybody is busier.
Compliance gets set once. Some practice areas carry advertising restrictions that others do not. Google’s personalized advertising policy restricts advertiser-built audiences when promoting in sensitive categories, which catches areas such as bankruptcy, family law and criminal defence. Applying one configuration across the whole account means either leaving capability unused in the unrestricted areas or running something impermissible in the restricted ones. Both are common. Only one gets an account penalised.
None of this is difficult to fix. It just requires someone to do the work per area rather than once, which takes longer at the start and pays for itself continuously afterwards.
Whatever your firm practises, the phone still has to be answered properly.
Tell us your practice areas and we will show you what qualification and coverage would look like for each of them.