Robert T. Sawyer, II “Bobby”
Robert T. Sawyer, II “Bobby” is the co-founder of Law Ops Forge and an attorney, with more than 10 years of legal operations experience, more than 20 years of business ownership, and a background as an Army officer. He is the author of From Combat to the C-Suite.
What Bobby writes about
Bobby writes for law firm owners about the business side of the practice: what happens between a phone ringing and a case being signed. His topics, with a related Law Ops Forge guide for each:
- Law firm intake: how calls and forms become consultations and signed clients, and whether to staff intake in-house or outsource it. Start with Legal Intake: The Complete Guide for Law Firms.
- Law firm call answer rates: how to measure the share of calls a real person answers, and what a missed call costs. See The True Cost of a Missed Call for a Law Firm.
- Google Local Services Ads for law firms: how LSA works, how it ranks firms, budgeting, and lead rating. See Google Local Services Ads for Lawyers.
- Tying law firm ad spend to signed cases: call tracking, sending signed-case outcomes back to Google, and cost per signed case. See Teaching Google Which Enquiries Became Clients.
Background
- Co-Founder of Law Ops Forge
- Attorney
- More than 10 years of legal operations experience
- More than 20 years of business ownership
- Army officer by background
The book
Bobby is the author of From Combat to the C-Suite: Leadership Lessons to Help You Build a Business with Purpose, published by Sawyer & Associates LLC on September 9, 2026. It is available on Amazon.
Find Bobby online
To talk with Law Ops Forge about your firm’s intake, use the contact page.