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Practical guidance on intake, Google Local Services Ads, staffing, and operations, written for law firm owners, not marketers.
Google restricts advertiser-built audiences in sensitive categories, and large parts of legal practice sit inside them. If a vendor offers to build a lookalike audience from your client list, read this first.
Read the articleCounting conversions treats a simple will and a contested probate as the same event. Your bidding system then goes looking for more of the cheap one.
Read the articleConsent choices remove data you are not entitled to keep. Configured properly, Google can still model most of what was lost, and says modelling recovers more than 70% of the journeys consent removes.
Read the articleLaw firm owner burnout is rarely solved by working harder or hiring one more person. The real fix is almost always structural. Here is why, and what helps.
Read the articleGoogle is rebuilding Local Services Ads as pay-per-lead Performance Max campaigns. Home services migrate first, legal follows in 2027, and your historical reporting does not come with you.
Read the articleThere is a published list of Local Services Ads ranking factors. It is shorter than the blog posts suggest, and it says one thing most law firms never act on.
Read the articleA practical, day by day framework to audit your law firm's intake process in one week, from missed calls to callback speed to where leads fall through.
Read the articleGoogle says it plainly: rate your leads and it will try to send more of the ones you want. Most firms never do it, and most agencies do it in a quarterly batch, if at all.
Read the articleYour CRM knows which leads became matters. Google does not, unless you tell it. Closing that loop is the single highest-leverage change available to a law firm running paid search.
Read the articleA useful law firm dashboard tracks leads by source, speed to answer, conversion, cost per case, pipeline, and collections, all in one place. Here is why.
Read the articleScale. Streamline. Succeed.
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